We help brands understand and navigate cultural and commercial landscapes; to future-proof decision making, reduce uncertainty and drive confidence in both strategy and innovation.

How we do it:
Trends research, semiotics, sector and cultural expert interviews, competitor analysis, team immersions and survey studies.

We help bridge the gap between brands and their communities by vividly portraying their experiences and lifestyle.

We help brands understand what meaningful dialogue with their community might look like, and bring to life opportunities that will enable a brand to leave a positive lasting impression.

How we do it:
Early adopter recruitment, qualitative and quantitative audience research, segmentations, co-creation workshops, ethnographic-field trips, muse studies.

We build and define strategies for collaborations, product innovations, and creative endeavours, advancing culture whilst balancing commercial growth.

This involves tuning into audiences and finding inspiration from the cultural fringe, ensuring a dynamic and forward-thinking approach.

How we do it:
Community partnership strategy, campaign creative evaluations, innovation opportunities, purpose and positioning definition and guidelines.

We help transform fresh insights into valuable external narratives for brand partners.

Focused on advancing industry dialogue and positioning our clients as an ‘expert’ in their field, we create inspiring publications, films, and PR-able provocations.

How we do it:
Cultural catalyst and community leader panels, white label reports, workshops and events, print and film outputs.

Off-the-shelf insight and strategy resources to streamline your strategic challenges, plus workshops, presentations and events to equip teams and individuals with knowledge, skills, and cultural insights.

From quick turn around reports (fixed budgets, fixed timeframe), brand specific iterations of our Protein Reports, to Protein secondments, where members of the Protein team immerse themselves in your business.

How we do it:
Scene, subculture & ‘future of’ reports, bespoke ‘Culture Councils’, Foresight safaris, Protein secondments, Protein Report workshops.