Our expertise helps brands understand the intricate cultural and commercial landscapes of a city, community or category.

By establishing solid groundwork for innovation and gaining insights into future trajectories, we prepare for forthcoming opportunities and potential challenges.

How we do it:
Trends research, semiotics, sector and cultural expert interviews, competitor analysis, team immersions and survey studies.

We bridge the gap between brands and their core audiences, including the communities that influence and define their principles and preferences.

By vividly portraying the experiences of these groups, we encourage meaningful dialogue and innovation, envisioning opportunities that enable your brand to leave a lasting impression.

How we do it:
Early adopter recruitment, qualitative audience research, ethnographic fieldwork URL and IRL, segmentations, muse studies and films.

We define strategies for collaborations, product innovations, and creative endeavours that both advance culture and maintain a solid commercial foundation.

This involves tuning into audiences and finding inspiration from the cultural fringe, ensuring a dynamic and forward-thinking approach.

How we do it:
Community partnership strategy, campaign creative evaluations, innovation opportunities, purpose and positioning definition.

We develop efficient culture and consumer-inspired programs designed to enhance and offer immediate insights into ongoing projects.

Utilising our extensive network and deep-seated knowledge, we drive progress through nimble and strategic initiatives.

How we do it:
Consumer workshops, co-creation sprints, expert creative evaluation, mini-ethnographic field trips, trends inspiration.

We transform our collective insights with communities and brands into valuable resources for both client teams and broader audiences.

Focused on advancing industry dialogue and inspiring our clients, we create engaging publications, films, and discussions that address the intersections and tensions between culture and commerce.

How we do it:
Cultural catalyst and community leader panels and ideation, Dirty Words reports and workshops, insights storytelling and films.