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Protein Impact Model

The Protein Impact model is a tool for positive change, amplifying the social and environmental impact of our strategic brand work

Night Embassy really helped me grow professionally and gain a new understanding of how nightlife works behind the scenes. As a Black trans woman, I want to promote other people like me who are often overlooked and through doing this I’ve built a base of contacts and knowledge that enable me to do my own events like this in the future’

Danika, LoMaasBello, Jägermeister Night Embassy Bogotá

Impact Continuum

Creating impact is an ongoing project. We’ve defined our Impact Continuum for how brands create change at different stages of their journey

01 Discover impact territories

Finding the opportunities for your brand to be a force for good

02 Getting real perspectives

Connecting with the people you’ll need as allies for impact, learning humbly from their real experiences in real places

03 co-ENVISION SOLUTIONS

Strategies for actionable impact in our collective futures

04 ACTIVATING VISION

Making things happen in partnership with communities

05 INSPIRE PROGRESS

Measuring, learning and normalizing positive change

Protein can engage with each step of your impact journey, helping bring clarity to the phase you’re in or being a partner from start to finish.

Measuring (in)direct impact

Through measuring our direct & indirect impact across different project milestones and stakeholders, we ensure we’re always continuing to grow.

Direct Impact

00 CLIENT EVALUATION

Client evaluations (IRL sessions, surveys) to define impact measurement indicators, helping understand how successful project was in supporting impact agendas

Indirect Impact

01 COMMUNITY EVALUATION

Participant and partner check-ins to gauge process, comfort, pay equity, accessibility, and overall success of partnership

02 audience Evaluation

Pulse checks on brand perception shifts, personal growth and specific value-action questions on relevant behaviours

03 OPERATIONAL EVALUATION

Available metrics around supply chain transitions, purchase stats, concept testing and results.

Here are some examples of recent challenges we’ve loved working on:

1.

Nike: Future Materials

How should we position our sustainable material innovations for early adopter streetwear enthusiasts?

Nike: Future Materials

2.

Jägermeister: Night Embassy

How can we champion a more diverse and inclusive local nightlife scene and which communities can we work with to make this happen?