Introducing Issue 03 in our Dirty Words series, ”Ownership”

What is community ownership and why is it relevant now? What’s Web3 got to do with it and what does all this mean for brands?

As the latest in our Dirty Words series, “Ownership” explores a contemporary crisis of faith in traditional ownership models.

Amongst a generation of brand sceptics, how can brands win back the trust of those they serve? We take a look at how Web3 tools and groups could truly extend community ownership, and avoid repeating the harmful impact of the technologies they were designed to replace. Spanning co-operative models, community ownership and new methods of creative control, we’ve spoken to the cultural instigators at the forefront of building effective communities.

The report PDF is available for download here