Our approach is bespoke. Nothing is copy-paste. Protein has always had community at its heart so our network is unique and organic, made up of real people in real places.
1. Cultural Insight and Strategy
Audience personas and segmentations
Product and Concept testing
Brand, communication, and cultural strategy
Our inclusive and conscious research practices mean individuals are empowered to bring a strong point of view on culture and honest feedback on brands. We see our clients as partners in good growth in culture and commerce. We create strategies collaboratively, with integrity and without sugarcoating.
2. Community-driven activation
Ongoing Community Platforms
We help brands and communities establish and nurture relationships as well as support brands in building communities of their own. Everything we do here happens by collaborating on equal footing with the people driving the culture on projects that matter to them. These projects present us with the wonderful opportunity to provide a voice to the unheard and genuinely become part of relevant cultural conversations.