WE HELP PEOPLE AND BUSINESS MAKE SENSE OF THE WORLD AROUND THEM - GIVING THEM THE KNOWLEDGE AND TOOLS TO MAKE MORE CULTURALLY PROGRESSIVE DECISIONS

Across all our work we are committed to developing bespoke research approaches which help acknowledge and reduce biases, and ensure all our community collaborations are fair and equitable.

1. Cultural Insight and Strategy

1.1

CULTURAL AND AUDIENCE INSIGHT

1.2

Audience personas and segmentations

1.3

Expert perspectives

1.4

Product and Concept testing

1.5

Brand, communication, and cultural strategy

To help understand and interpret the world around us. Acknowledging the extractive nature of traditional research convention, seeking ways to make the process more trustworthy, empathic, and rewarding for all.

2. Community-led activation

2.1

Community Identification

2.2

Community Activations

2.3

Community Storytelling

2.4

Ongoing Community Platforms

To help build relationships and connection with people. Prioritising direct and continuous dialogue for clients, helping them nurture a community that is rooted in symbiotic collaboration (and negating a relationship that is exploitative or one-sided).