WE HELP PEOPLE AND BUSINESSES MAKE SENSE OF THE WORLD AROUND THEM - GIVING THEM THE KNOWLEDGE AND TOOLS TO MAKE MORE IMPACTFUL DECISIONS
Our approach is bespoke. Nothing is copy-paste. Protein has always had community at its heart so our network is unique and organic, made up of real people in real places.
1. Cultural Insight and Strategy
1.2
Audience personas and segmentations
1.3
Product and Concept testing
1.4
Brand, communication, and cultural strategy
Our inclusive and conscious research practices mean individuals are empowered to bring a strong point of view on culture and honest feedback on brands. We see our clients as partners in good growth in culture and commerce. We create strategies collaboratively, with integrity and without sugarcoating.
2. Community-driven activation
2.1
Community Identification
2.2
Community Activations
2.3
Community Storytelling
2.4
Ongoing Community Platforms
We help brands and communities establish and nurture relationships as well as support brands in building communities of their own. Everything we do here happens by collaborating on equal footing with the people driving the culture on projects that matter to them. These projects present us with the wonderful opportunity to provide a voice to the unheard and genuinely become part of relevant cultural conversations.