WE HELP PEOPLE AND BUSINESSES MAKE SENSE OF THE WORLD AROUND THEM - GIVING THEM THE KNOWLEDGE AND TOOLS TO MAKE MORE CULTURALLY PROGRESSIVE DECISIONS
Across all our work we are committed to developing bespoke research approaches which help acknowledge and reduce biases, and ensure all our community collaborations are fair and equitable.
1. Cultural Insight and Strategy
Audience personas and segmentations
Product and Concept testing
Brand, communication, and cultural strategy
To help understand and interpret the world around us. Acknowledging the extractive nature of traditional research convention, seeking ways to make the process more trustworthy, empathic, and rewarding for all.
2. Community-led activation
Ongoing Community Platforms
To help build relationships and connection with people. Prioritising direct and continuous dialogue for clients, helping them nurture a community that is rooted in symbiotic collaboration (and negating a relationship that is exploitative or one-sided).