What are you really going to change?

We wanted to know if this really is the dawn of something different or just a momentary blip before it all goes back to business as usual. So we asked our community “What are you really going to change?”. Our new report explores the long-term attitudes - not short term reactions - that brands and businesses should be considering in this time of (potential) change.

Speaking to over 1,000 members of our community, we challenged them to think about what they are really going to change post-pandemic and explored their attitudes towards travel, relationships, wellness, finance and sustainability. We found that people are taking a moment to slow down and reflect on what’s important to them and instead of reinventing themselves or reverting to the status quo, only a few of their new habits will continue after lockdown.