Snapchat was founded in 2011 on the belief that talking with photos and videos, with our real friends was more personal and more fun than texting or keeping up on social media. Since then, the company has been evolving the platform but never deviating from this core mission of helping close friends express themselves and be creative together.
With the goal of really understanding what friendship is all about, all around the world, we undertook a global study in partnership with Snap Inc.
We engaged 10,000 nationally representative people ages 13 to 75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the U.K. and the U.S., as well as speaking to 10 global experts on friendship from around the world to help us contextualise the data.
These conversations provided depth to our findings, both unearthing and explaining the differences and similarities between generations and cultures.