Dirty Words #4: Community

Our latest Dirty Words report explores the reasons why the word "Community" has lost its meaning. We dive into the complex world of community, with investigations on initial formation and creating belonging, as well as illustrating practical approaches and valuable insights on building long term resilience and sustainable economic models.

Commissioned and created in collaboration with Protein Community, this report is co-owned by its contributors who will receive a share of revenue, reflecting our values of inclusivity, collaboration, and transparency. This report is a must-read for individuals and organisations seeking to build and nurture a thriving community today.

Dirty Words is our report series that looks to redefine the meaning of meaningless words. We want to look at keywords that dominate product, brand, and media conversations to unpack the disconnect in meaning between individuals and companies. We think of these as Dirty Words, whose original meaning has been modified by cultural shifts.